Format Magic vs Copy.ai
Plans, free access, limits and intended use side by side, taken from each vendor’s own pages. No score and no winner: the facts show where the two differ.
Change tools
Budget characters, not pages, before picking a plan
AI chat, brand-trained agents and workflows for sales and marketing content.
- Free access
- Format Magic: Free access
- Copy.ai: No free tier
- Paid from
- Format Magic: USD 9.95 per month
- Copy.ai: USD 24 per month
- Plans listed
- Format Magic: 4
- Copy.ai: 5
- Public API
- Format Magic: Not confirmed
- Copy.ai: Yes
Where Format Magic and Copy.ai differ
- AccessFormat Magic offers free access, while Copy.ai has no free tier.
- PlansFormat Magic lists 4 plans and Copy.ai lists 5.
Head to head
Each value from the tool’s profile and the vendor’s own pages
| Format Magic | Fact | Copy.ai |
|---|---|---|
| Access and price | ||
| Free access availableFree · USD 0 per month | Free accessDiffers | No free tier |
| USD 9.95 per monthBasic | Lowest listed paid plan | USD 24 per monthChat · billed annually as USD 288 per year · USD 29 billed monthly |
| Free about 35 pages/month; paid from $9.95/month | Pricing model | From USD 24 a month; Enterprise by quote |
| 4 | Plans listedDiffers | 5 |
| Not confirmed | Public API | Yes |
| Not confirmed | Card to start | Not confirmed |
| Not confirmed | Open source | No |
| What it is for | ||
| Turning plain or AI-drafted text into templated Word and PDF documents | Built for | Brand-consistent sales and marketing content for teams |
| Writing & content | CategorySame | Writing & content |
| Platforms |
|
| Works with |
|
| How current | ||
| Profile sources checked | ||
| Prices confirmed · Sep 29, 2026 | Pricing checkSame | Prices confirmed · Oct 17, 2026 |
Official source check for both tools. No hands-on testing and no score: “Differs” marks a documented difference, not a better tool.
Plans and prices
Format Magic
Prices confirmed · Sep 29, 2026- FreeUSD 0 per monthno credit card
- BasicUSD 9.95 per month
- ProUSD 14.95 per month
- PremiumUSD 19.95 per month
Copy.ai
Prices confirmed · Oct 17, 2026- ChatUSD 24 per monthbilled annually as USD 288 per year · USD 29 billed monthly
- GrowthUSD 1,000 per monthbilled annually as USD 12,000 per year
- ExpansionUSD 2,000 per monthbilled annually as USD 24,000 per year
- ScaleUSD 3,000 per monthbilled annually as USD 36,000 per year
- EnterpriseContact provider
Strengths and limits
Format Magic
Strengths
- Free plan without a card: About 35 pages a month can be formatted after a free sign-up.
- Short retention for one-off jobs: The privacy policy says unsaved input and output are deleted within 12 hours.
- Commercial use of your documents: The terms allow personal and business use of documents you create.
Limits to plan around
- Character limits, not pages: Allowances are counted in characters, so page estimates vary with tables and images.
- Text goes to third-party AI: Content is processed by providers such as Google Gemini and OpenAI.
- Branding needs higher tiers: Template customization starts on Pro, and your own Word templates need Premium.
Copy.ai
Strengths
- Several model families: The Chat plan card lists OpenAI, Anthropic and Gemini models, and a conversation can switch models midway.
- Five seats in the entry plan: The Chat plan card lists 5 seats with unlimited words and unlimited chat projects.
- Tone profile plus #tag document library: Brand Voice and Infobase let a team reuse tone and company facts instead of repeating them in every prompt.
Limits to plan around
- No free plan: The pricing page lists only paid plans, and the help center says the free plan was sunset.
- Steep step after five seats: The plan after Chat is Growth, billed yearly with no monthly option, so a sixth writer changes the budget by an order of magnitude.
- Credits do not roll over: Workflow credits reset each month and apply to the whole workspace.
See both products
Start from your task, not from a winner.
Run both tools on the same real task, then compare the result, how much editing it needs and how fast it uses your plan’s allowance.
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Comparing tools from different categories is fine, and often useful — a writing assistant and a research tool solve different halves of the same job. The table will show you exactly where they diverge.
Questions about comparing tools
How does the comparison work?
Add two tools to the comparison tray from any tool card, then open this page. The table pulls each tool's verified plan details, platforms, strengths and limits from its profile, so both columns carry the same kind of evidence, with a separate source-check date for each tool.
Do you declare a winner?
No. The table sets two tools against each other on documented facts, not on a score. Which one wins depends on your task, your budget and your usage volume — three things we cannot see from here.
Why are some cells empty or marked unverified?
Because we could not confirm that detail on the vendor's own pages. Rather than filling the gap with a figure from elsewhere, we mark it and say why on the tool's profile.
Can I compare more than two tools?
Not at once. Two columns keep the differences readable and force a real decision. Remove either selected tool to replace it, or clear both to start a new pair.
Every figure in the table above comes from the linked profile, where the source and the verification date are listed. Browse all tools or read the editorial policy.