Durable
Website buildersDurable is an AI website builder for small service businesses that bundles a generated site with a CRM, bookings, SEO tools and AI agents.
Verified: Sep 2026
Free accessFrom USD 22 per month
AI website builders
Tools that generate, design and host websites with AI. Compare free subdomain limits, what a custom domain costs and whether you can take the site elsewhere.
What are AI website builders used for?
Website AI tools generate pages from a prompt, then host and publish them. Webflow and Framer are visual design platforms with AI agents and a CMS; Durable builds a small-business site from a few questions and adds a CRM, bookings and AI agents for blog posts and lead replies. All three have free plans. A custom domain starts at USD 15 a month on Webflow Basic, EUR 10 on Framer Basic and $22 on Durable Launch, each billed yearly.
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Framer
Website buildersFramer is a website builder where you design on a visual canvas with an AI agent and publish on Framer's own hosting, with paid plans priced per site.
Verified: Sep 2026
Free accessFrom EUR 10 per month
Webflow
Website buildersWebflow is a visual website builder with its own CMS and hosting, billing each site and the team workspace separately and metering AI features in credits.
Verified: Sep 2026
Free accessFrom USD 15 per site per month
How to choose tools for website builders
Decide first how much of the site you want to design yourself. Webflow and Framer start from an AI draft and then hand you a visual canvas: Webflow's AI site builder generates a multi-page structure, content and theme without spending AI credits, and Framer's agent generates or refines sections that stay editable on the canvas. Durable asks three questions about your business and builds the site, then keeps the running of it in one dashboard with a CRM, Google Calendar bookings, Stripe payments and a Lead Agent that drafts replies to contact-form enquiries for you to approve.
Then price the site you will actually run. Webflow bills each site and, separately, a Workspace: a blog can use Premium at USD 25 a month billed yearly without automatically adding Core Workspace. Add the USD 19 Workspace only for its separate capabilities, and price extra editor seats by role. Basic has no CMS. Framer bills per site and adds EUR 20 a month for each extra editor on yearly billing, so a Pro site with two extra editors costs EUR 70. Durable's Launch at $22 and Grow at $41 billed yearly include a domain worth up to $20 or $40 and meter AI as monthly counts of images, blog posts and lead replies. Bandwidth caps set traffic headroom: at about 2 MB a visit, Webflow Basic's 10 GB covers roughly 5,000 visits a month and Framer Basic's 50 GB roughly 25,000.
Last, check what happens if you leave. Webflow's paid Workspace plans export HTML, CSS, JavaScript and images as a ZIP, but CMS content comes out separately as CSV files, and forms, site search and password protection stop working in the exported code. Framer's FAQ rules out HTML export for self-hosting, although one help article describes downloadable site files, so confirm the route with Framer before relying on it. Durable documents no website export, only customer lists as CSV, so moving means rebuilding the pages, and a domain bought through Durable can be transferred out only after three consecutive months of active subscription.
Choose between design control and an all-in-one site
Read the Webflow profile for per-site plans, the CMS and code export, the Framer profile for canvas design with an AI agent and per-editor pricing, and the Durable profile for a generated small-business site with CRM and bookings. Webflow vs Framer compares the two design platforms side by side. For page copy, see writing tools; for hero images and graphics, see image tools.
Compare these options
Read the documented differences, then follow the links to each profile for its sources and plan details.
What to compare before you pick one
- Design controlWebflow and Framer keep generated sections editable on a visual canvas; Durable uses a drag-and-drop editor and says it does not offer extensive HTML customization.
- Free plan limitsWebflow Starter publishes 2 static pages on a webflow.io subdomain; Framer Free adds a Made in Framer badge and 1 GB bandwidth; Durable Free keeps its badge and allows 5 AI images and 10 AI chat messages a month.
- How the bill is builtWebflow charges per site plus an optional Workspace plan, Framer per site plus extra editors and locales, and Durable one plan that covers the site and its business tools.
- Content volumeWebflow Premium includes 20,000 CMS items; Framer allows 30 pages and 2 CMS collections on Basic and 150 pages and 10 collections on Pro; Durable Launch includes 10 AI blog posts a month.
- AI allowance rulesWebflow and Framer AI credits expire at the end of each period, and Framer warns admins at 80% of the monthly allowance; Durable counts images, posts and replies instead of credits.
- Leaving the platformWebflow documents a code export on paid Workspace plans; Framer's export and portability documents differ, so confirm an actual working exit route; Durable documents no site export, making a rebuild the planning assumption there.
Our editorial judgement about what matters in this category, based on the plan structures we documented while building these profiles.
Where buyers get caught out
- Cancelling a Webflow Site plan unpublishes the site and removes its custom domain at the end of the period; a Workspace plan is cancelled separately.
- Framer refunds within 7 days of the first purchase, or 14 days for EU and Turkey residents, and redeeming the free domain on a yearly plan gives up that option.
- Regenerating an entire Durable site permanently deletes the previous version.
- Durable's pages disagree on Grow's AI limits: the pricing table caps it at 500 images and 32 blog posts a month, while the plan card promises daily blog posts and unlimited lead replies.
- Durable lists no free trial or money-back terms, and refunds are not issued automatically, so a yearly plan is effectively a twelve-month commitment.
- A free Durable site is viewable only as a private preview; publishing it on a domain needs Launch or Grow.
Questions about website builders tools
Can I build a website with AI for free?
Yes, with limits. Webflow Starter is free with no time limit on a webflow.io subdomain, with 2 static pages and 50 form submissions. Framer Free includes 500 one-time AI credits and a free Framer domain. Durable Free generates a site and a CRM for up to 10 customers, but the site stays a private preview until you move to a paid plan.
What is the cheapest way to get a custom domain?
On yearly billing, Webflow Basic costs USD 15 a month (USD 25 monthly), Framer Basic EUR 10 (EUR 15 monthly) and Durable Launch $22 ($25 monthly), which also includes a free domain worth up to $20. Webflow Basic has no CMS, so a blog there needs Premium at USD 25 a month billed yearly.
Can I export my site and host it elsewhere?
Webflow documents static code export through a paid Workspace; hosted CMS, forms and search need separate migration work. Framer's HTML-export FAQ and data-portability article describe different routes, so confirm available files and runtime requirements before relying on self-hosting. Durable documents no site export; plan a rebuild unless the provider confirms otherwise.
Which suits a small service business?
Durable, if the site, customer list, bookings and review requests should live in one dashboard and design freedom matters less; Launch includes 20 AI lead replies and 10 blog posts a month. Webflow or Framer suit a business that wants each page designed by hand, with Framer Pro adding staging and Webflow adding code export.
Keep looking
Not the right category? Browse every tool in the directory, put two options side by side, or read how we check and correct these profiles.