Key features
- AI website generationAnswer three questions about your business and Durable builds a site you then adjust in a drag-and-drop editor.
The generated site opens in a no-code drag-and-drop editor for layout, images, headings and fonts, and AI Partner can change text, images and bookings from a chat request.
Falls short Regenerating the whole site permanently deletes the previous version and cannot be undone.
- Blog Writer agentAsk in chat for a single SEO-oriented draft or a multi-week content plan; drafts land in the Blog dashboard for review.
Drafts include a title tag, meta description and call to action, and a content plan gives each item a target keyword and goal.
Falls short Each plan caps output: 2 posts on Free, 10 a month on Launch and more on Grow, where Durable lists two different caps.
- Website Lead AgentDrafts replies to contact form submissions from your business information, which you edit, approve or decline before sending.
- SEO and GEO toolsTrack a Visibility Score, directory listings, reviews and how AI assistants such as ChatGPT surface your business.
- CRM and bookingsStore customers, take online bookings synced to Google Calendar and accept paid bookings through Stripe on paid plans.
- Studio for brand assetsGenerate logos, social posts and posters from prompts and download them, within a monthly image allowance.
- Domains and publishingPaid plans can register a domain through Durable or connect one you own by updating DNS records, and every site also has a preview domain for testing.
Falls short On Free the site is only a private preview; publishing on a durable.site subdomain or your own domain needs Launch or Grow.
- Multi-language sitesDurable translates site content and SEO metadata into added languages and keeps them in sync when the original changes.
Falls short A site can add up to 5 languages beyond its default, and business and service names stay in the original language.
- Custom code and HTMLScripts can be added site-wide in the head or body, or per page with an Embed section, for tools such as Google Analytics.
Falls short Documented code options are scripts and embed sections; the generated page markup itself is edited only through the visual editor.
Strengths and limits
Strengths
- Free trial run: The Free plan costs $0 and lets you generate and preview a site, try SEO basics, a small CRM and limited AI images and chat before paying.
- Business tools in one place: Website, CRM, bookings, payments, reviews and SEO and GEO tracking are documented inside one dashboard.
- Domain included on paid plans: Launch and Grow can register a domain through Durable, shown as up to $20 and up to $40 in value.
- Human review of AI replies: The Lead Agent drafts replies that you edit, approve or decline before they are sent to a customer.
Who else is it for?
Editorial assessment, based on documented features
- Small teams sharing one dashboardConsider Grow when several staff need access, since its pricing card lists unlimited team members.
How much does Durable cost?
Prices confirmed · checked
Prices are in USD. Launch and Grow cost less on yearly billing, labelled Save 15% (about 12% on Launch and 16% on Grow); no yearly total, free trial or money-back terms are listed. Durable meters AI use as monthly allowances for images, chat messages, blog posts and lead replies rather than a credit balance. Its pages give two sets of limits: the Grow card promises daily blog posts and unlimited lead replies and the Studio help article unlimited image generations, while the comparison table caps them; the plan cards list the table figures.
Free
USD 0
Generated website with SEO and secure hosting, viewable as a private preview only; 5 images and 10 AI chat messages per month; up to 10 customers; 2 Blog Writer posts and 2 Lead agent replies; Durable branding stays; help center support.
Launch
USD 22 per monthbilled yearly · USD 25 billed monthly
Own domain or a free one up to $20 value; branding removed; 10 blog posts, 20 lead replies, 50 images and 1,000 AI chat messages per month; weekly AI ranking refresh; bookings with calendar sync; priority live chat.
Grow
USD 41 per monthbilled yearly · USD 49 billed monthly
Everything in Launch plus unlimited team members; 32 blog posts, 100 lead replies and 500 images per month in the comparison table; unlimited AI chat; daily AI ranking refresh; free domain up to $40 value; expert onboarding.
How far does it go?
- AI images for weekly social postsPosting three AI images a week uses about 13 images a month (3 x 52 / 12): more than double Free's 5 images, about a quarter of Launch's 50, and a small share of Grow's 500.
- Blog posts on Launch and GrowLaunch's 10 blog posts a month is about two a week (10 / 4.3); the 32 posts in Grow's comparison table cover about one a day in a 31-day month.
- Lead repliesLaunch's 20 lead replies cover about five contact-form enquiries a week (20 / 4.3), so a business answering more than that needs Grow, whose 100 replies cover about 23 a week (100 / 4.3).
Arithmetic from the published allowances above, not a usage test.
Taxes, currency and promotions can change the price you see at checkout.
Which Durable plan fits your business?
Editorial assessment
Decide first whether the site must go live under your own domain without the Durable badge, because Free cannot do that. After that, compare the monthly blog posts, lead replies and images you expect to use with the plan allowances, and count how many people need the dashboard.
- Free suits testing a business idea: the site keeps the Built with Durable badge, and the CRM stops at 10 customers.
- Launch fits a business that answers up to 20 contact-form leads with the Lead agent, publishes up to 10 blog posts and uses up to 50 AI images a month, and checks its AI rankings weekly.
- Grow is the step when those monthly limits run out, when several staff need access, or when AI rankings should refresh daily.
How do Durable’s AI allowances work?
Durable does not use a single credit balance. The pricing page sets monthly allowances per plan for AI images, AI chat messages, Blog Writer posts and Lead agent replies, and labels Grow as offering 10 times the AI usage of Launch, although the comparison table shows 10 times the images but only about 3 times the blog posts and 5 times the lead replies. Free’s 2 Blog Writer posts and 2 Lead agent replies are listed without a monthly period, so they may be a one-time allowance.
The higher Grow caps described on the plan card and in the Studio article, set out in the pricing notes above, are not reflected in the comparison table, so ask Durable which limit applies before planning around them.
The Blog Writer agent works from a chat prompt. It drafts one post with a title tag, meta description and call to action, or returns a week-by-week content plan with a target keyword and goal per item. Drafts wait in the Blog dashboard for review unless autopublish is switched on.
Continue reading · 5 more sectionsShow lessWhat stops a Free site from going public? · How do domains work, and can you leave with one? · How much control do you get over the generated site? …
What stops a Free site from going public?
A Free site cannot be published. The comparison table lists Free’s domain as a private preview and marks both the free durable.site subdomain and external domain connection as not included, so going public on any address needs Launch or Grow. Free sites also carry the Built with Durable badge, which disappears only after upgrading. The Free card also limits support to the help center.
How do domains work, and can you leave with one?
Durable documents three domain options: a free premium domain included with every paid subscription, valued at up to $20 on Launch and up to $40 on Grow; a domain you already own, connected through DNS records; and a preview domain every site has for testing rather than public use. Domains always show the published version, so edits stay invisible until you publish them.
Leaving with a domain bought through Durable has conditions: the subscription must have been active for at least three consecutive months, the account must have no outstanding payments, and you request the authorization code from Durable’s team.
How much control do you get over the generated site?
Durable builds a site after you answer three questions about the business, then lets you change layout, images, headings and fonts in a drag-and-drop editor without code. As a no-code builder it offers no extensive HTML customization, according to the pricing FAQ, and scripts are limited to head or body code and per-page embed sections. Customer contacts can be downloaded as a CSV file for use in other tools.
How does the SEO and GEO tooling fit in?
The SEO and GEO section combines a Visibility Score, business directory listings, review requests and AI rankings, which show how often a business appears when AI tools such as ChatGPT answer service questions. Launch can refresh AI rankings once per week and Grow once per day. Durable says a refresh only measures visibility; listings, reviews and consistent business information are what change it.
Is Durable the right kind of website builder for you?
Editorial assessment
Durable pairs a generated site with a CRM, bookings, payments and local visibility tracking, while limiting direct HTML work. If design freedom or code access matters more than those business tools, read the Framer and Webflow profiles; Durable’s own builder page carries a vendor comparison table that lists Framer among others.
Proposed evaluation · not performed yet
Generate a Free site for a real service business and list every change the editor could not make without custom code. Ask the Blog Writer agent for one post and a four-week plan, note how much editing each draft needs, and compare that monthly volume with the Launch allowances.
Durable alternatives
Other website builders tools profiled with the same source-checked method. Pick by the job, not by a score.
| Tool | Free access | Paid plans from | Consider it for |
|---|---|---|---|
| DurableThis profile | Free access available | USD 22 per month | All-in-one AI websites for small service businesses |
| Framer | Free access available | EUR 10 per month | Designer-led marketing sites and portfolios |
| Webflow | Free access available | USD 15 per site per month | Visually designed marketing and content websites |
Durable user reviews
Visitor opinions, moderated before publishing. Separate from our source checks; we do not score tools.
Frequently asked questions
Is Durable free?
Yes. The Free plan is shown at $0 and includes an AI-generated website with SEO basics, secure hosting and unlimited traffic, 5 AI images and 10 AI chat messages a month, and a CRM for up to 10 customers. It is meant for testing an idea: the Durable badge stays and the site remains a private preview until you upgrade.
Can I export my Durable website?
No website export is documented in Durable's help center; only customer lists have a documented download, as a CSV file. Images made in Studio can be downloaded, according to the Studio help article. Plan any move to another platform as a rebuild of the pages.
What happens if I cancel Durable?
Cancelling keeps the plan active until the end of the current billing cycle, and the cancellation policy says refunds are not issued automatically. The pricing page showed no free trial or money-back terms, so a yearly Launch or Grow plan is effectively a twelve-month commitment.
Can a Durable site be multilingual?
Yes. A site can add up to 5 languages beyond its default. Durable translates page content and SEO metadata into each added language and keeps the versions in sync when the original text changes. Business and service names stay in the original language, so check that brand terms read correctly in each version.
Can I regenerate my whole Durable site?
Yes, but it is irreversible: regenerating the entire website permanently deletes the previous version and cannot be undone. For smaller changes, AI Partner edits website text, images and bookings from a chat request and saves the result as a draft that you review and publish, which leaves the live site untouched until then.
Which tools does Durable connect to?
Bookings sync with Google Calendar, the review agent works with Google Business Profile, and paid bookings run through Stripe. A Google Analytics tag goes in through the custom code setting. Additional teammates can be invited on Launch and Grow; Grow lists unlimited team members, while the pricing page gives no teammate limit for Launch.
How we checked this profile
31 details on this page were checked against Durable's own pages and help documentation (Sep 24–25, 2026). 2 are still open and listed below.
See the checks by section25 documented4 editorial assessment2 open
Still open
- Durable's pricing page gives two different sets of Grow agent limits.Not confirmed · checked · Source (opens in a new tab)
- Durable's pages differ on whether image generation is capped on paid plans.Not confirmed · checked · Source (opens in a new tab)
Sources for this profile
- Durable pricingdurable.com
- Durable AI Website Builderdurable.com
- Introduction to SEO and GEOhelp.durable.com
- Blog Agent for content creationhelp.durable.com
All 21 sources
- Removing the Built with Durable brandinghelp.durable.com
- Managing domains for your websitehelp.durable.com
- Durable domains transfer policyhelp.durable.com
- Export customers via CSV filehelp.durable.com
- Regenerate your entire websitehelp.durable.com
- Cancellation policyhelp.durable.com
- Website Lead Agenthelp.durable.com
- AI Partnerhelp.durable.com
- Multi-language supporthelp.durable.com
- Add custom codehelp.durable.com
- Getting started with Studiohelp.durable.com
- AI rankingshelp.durable.com
- Invite and manage teammateshelp.durable.com
- Bookings and Google Calendarhelp.durable.com
- Payment methods and processing feeshelp.durable.com
- Google Review Agenthelp.durable.com
- Google Analytics taghelp.durable.com
Based on Durable's pricing page, AI Website Builder page and help center articles on SEO and GEO, agents, domains, branding, exports and billing. Prices are listed in USD, without yearly totals.
Sources checked Sep 24–25, 2026. We read the vendor's documentation; we did not test the product or score it. Found something out of date? See how we correct profiles.
