10Web

Generating a draft is free; almost everything after that runs on a trial. The getting started guide walks through it: you describe the business, pick a structure and style, sign up, and 10Web builds a site you can preview on desktop and mobile and regenerate. To unlock full editing you start a 7-day trial of a paid plan by adding a card. The coupons page puts it the same way: you can generate a website before paying.

During the trial the site sits behind Site Lock, a login prompt that keeps the public out. Turning Site Lock off, buying a domain or adding a website ends the trial immediately and starts billing. 10Web emails you 24 hours before the first charge, and if you do not upgrade the trial site is deleted, with recovery possible once you pay. The AI Website Builder page says “Publish for free”; the help center describes the trial flow above, so plan on a paid plan before the site is public.

One AI request. The AI editor guide says editing requests sent through the AI chat use credits from your plan and each request costs 1 credit, with a usage counter in the editor menu. The plan pages describe credits as covering AI website generation and editing, so a monthly allowance of 100, 200 or 300 credits is a count of chat requests rather than a token budget. Visual edits, theme changes and code edits are separate tools in the same editor, and the guide ties credits to the AI chat.

A few rules shape how far that goes. Generation prompts must be 20 to 2,000 characters of plain text. The regenerate option rebuilds the whole site rather than editing it. For existing material there are three agents: redesign for an outdated page, cloning to recreate a page from a URL, and Figma to convert a design into a WordPress page.

The pages disagree, and the stricter text is the contract. The pricing page and coupons page advertise a 30-day money-back guarantee on every plan. The Terms of Service and the refund policy in the help center, updated on 22 October 2026, say 10Web does not offer refunds for platform subscriptions and that all payments are final, pointing to the free trial and the pre-charge email instead. The Terms refund plugin subscriptions only for billing errors on 10Web’s side and Booster subscriptions not at all.

In practice, treat the 7-day trial as the evaluation window, cancel inside it from the subscription page if the site is not right, and keep a copy of whatever refund promise you rely on if you buy yearly. Yearly billing is half the monthly price on every AI plan, which makes that decision the expensive one.

Technically you get WordPress: the AI Starter plan page lists a full WordPress CMS, SSH, SFTP and MySQL access, staging, multisite and automated daily backups. But the help article on other hostings says the AI generation tool is supported only on 10Web hosting and that recreated websites will not function correctly outside it, so 10Web strongly discourages migrating them. Budget for the site staying on 10Web hosting for as long as you use the AI features.

That is the main difference from builders that hand you a code repository. If keeping the code in your own Git repository matters more than WordPress, the Lovable profile covers that model.

Each AI plan includes a visitor allowance counted by unique IP addresses each month. On AI Starter, every 10,000 visitors over the limit adds $2 at the end of the billing month and every extra 5 GB of storage another $2. More sites come either as add-ons to your current plan, each with 10K visits and 5 GB, or from a higher tier: AI Premium covers two sites and AI Ultimate four.

Agency plans change the model. Agency Core adds a branded dashboard and builder so you can bill clients through Stripe or PayPal, with a 7% 10Web transaction fee on that billing; Agency Pro lists that fee as low as 0%. Upgrading mid-term credits the unused part of your current plan, while downgrades go through Customer Care.

1. Generate an informational site with home, services and contact pages from a 300-character prompt, and preview it on mobile.
2. Start the 7-day trial with a card and note the date by which you must cancel.
3. Leave Site Lock on, make ten AI chat edits and check that the credit counter drops by ten.
4. Open WP Admin and SFTP, and confirm you can download the files and a database backup.
5. Decide before day seven and cancel from the subscription page if you will not keep it.

Accept if the edits land as described, the credit count matches one per request, and you can reach the WordPress files. Reject if the draft needs a full regenerate to fix, or if you need to publish publicly before choosing a plan. No result is recorded here.