Wixel

The logo maker page on wix.com now opens the Wixel Logo Maker, part of an AI design platform that also makes images, videos, documents and slides. The help center says the older Wix Logo Maker is still available, with limited AI support, and recommends Wixel for new logos.

The two tools do not share purchases or files. Logos created in the old Logo Maker have not moved to Wixel and remain in Brand Studio, and Logo Maker plans are managed separately from Wixel plans. In the old tool you bought a plan for each logo to unlock high-quality files and Brand Kit assets; in Wixel you pay for AI credits instead.

Free includes 120 AI credits a month, with no more than 30 used in a single day. Credits are spent only on AI actions: generating a logo, editing it through the agent, or creating images, videos, docs and slides. When the agent returns four logo options, the help center counts that as one generation and deducts credits once, whether or not you keep any of them.

Manual changes to text, fonts, colors, icons and layout do not use credits, and neither does downloading. The logo maker page and help center say a finished logo downloads as PNG, JPG or SVG as many times as needed. A practical free workflow is a few AI rounds to find a direction, followed by manual refinement.

The pricing card converts credits into estimated outputs that assume the whole balance goes to one item type: up to 20 logos on Free, 50 on Basic, 180 on Pro and 440 on Max. The help center lists only 5 logos for Free, which is what the 30-credit daily cap allows in one day rather than across a month.

Wix says the credit cost of an action depends on its complexity and the tool used, is calculated only after the action runs and can change at any time. Plan credits reset every month and do not roll over. Only Max can buy top-up credits, which are spent after the monthly plan credits run out.

Download settings let you choose the file type, a small, medium or large size and a transparent background. Keep the SVG for print and signage, where the logo has to scale, and use a transparent PNG for websites and social profiles. If the file is going to a designer or printer, the guide on preparing AI vector artwork for an editable handoff covers what to check in an SVG first.

• Wixel logo: PNG with or without background, JPG or SVG, downloaded without using credits.
• Older Wix Logo Maker: the files depend on the logo plan bought, from high-resolution PNG to vector files and Brand Kit assets.
• Wix website: a Wixel logo does not sync to the site or its Business Info, so upload the downloaded file to the Media Manager.

The Wix terms say Wix claims no ownership of AI output, except for any pre-existing Wix intellectual property it contains. They also warn that output may not be unique, because other users can generate identical or similar results. Using the AI features grants Wix a license to use inputs and outputs to train its tools and to pass them to third-party providers.

The additional terms for the older Logo Maker go further: icons, fonts and other logo elements are non-exclusive, Wix gives no warranty that a logo can be registered as a trademark, and buyers agree not to challenge similar logos made by other users. For a mark you intend to register, have the final design checked by a trademark attorney first.

The pricing page lists paid plans billed yearly: Basic at $90, Pro at $290 and Max at $590 a year before tax, and the billing FAQ says monthly billing is also available. A full refund is possible only when you cancel within 14 days of the first upgrade from Free. It does not cover renewals, later upgrades or top-up purchases.

Cancelling removes every credit from the plan and returns the account to the Free allowance. Yearly Pro and Max include a voucher for a one-year Wix Light website plan and a free domain, valid for 60 days after the Wixel purchase and only on a first purchase. If you do not need a Wix site, the voucher adds nothing to the logo decision.

1. Generate one set of AI logo options and record the credits deducted.
2. Pick one option and make every further change by hand: text, color and icon.
3. Download an SVG and a transparent PNG, then open both outside Wixel.
4. Check the SVG in a vector editor at business-card and poster sizes.
5. Record the total credits used and whether any step asked for a paid plan.

Accept a true vector SVG that scales cleanly, a PNG with a transparent background and no paywall at download. Reject a raster image wrapped in an SVG file, a watermark or a credit charge for manual edits. No result is reported until the exercise is run.

For a broader design suite with its own free tier, compare Canva. If the business still needs a name, Namelix suggests names before any logo work. For AI imagery from Adobe, see Adobe Firefly.